Every year, the Stonewall Rainbow Laces campaign to ‘make sport everyone’s game’ grows in visibility.
Research by our friends at Stonewall - the charity which runs the LGBT+ inclusion in sport campaign - found 12m British adults saw Rainbow Laces in 2018; that figure includes 34% of sports fans (those who watch live sport at least once a month). This year, the activation period will begin on November 22 and run through the first week of December, when the Premier League will be among those amplifying the message.
Whatever your role or connection to sport, Rainbow Laces presents an opportunity to be part of the team. The goal is to ‘make sport everyone’s game’ – from the grassroots level in your local area, all the way up to the elite. It’s a chance for each of us, in our own way, to send out a positive signal that truly resonates far and wide – including to places around the world where LGBTQ rights are yet to be won – and also empowers others.
A major part of this year’s campaign is ’Come Out Active’ - a rallying call to participate with pride! Add a little colour to your fitness workout, five-a-side football game, squash match, or other physical activity, and share those good vibes that Rainbow Laces brings.
To buy your pair of Rainbow Laces, come and find us at the Old Town Christmas Lights Switch On this Sunday!